Cellufun: Call of the Pharaoh

Cellufun: Call of the Pharaoh



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Global Mobile Awards 2008 - Winners

Call of the Pharaoh is modelled after viral pyramid schemes, so the game was designed using a pyramid scheme algorithm and, in an effort to follow the pattern, was then made about being a pharaoh and building a pyramid. By requiring recruitment and cooperation, the game drives viral exposure and traffic. Call of the Pharaoh is compelling and innovative because it engages the entire community of Cellufun users and requires participation and communication from all parties in order for any one gamer to advance to a next level. The community aspect and pyramid scheme design of this game help it stand out from the rest."

Judges' comments: “One of two outstanding entries that the judges just couldn’t split, so a joint winner. Call of the Pharaoh (from Cellufun) introduces social networking to games, you can’t win this all on your own, you need to call in your buddies. Beware, don’t start this just before bedtime or you will spend all night on it!“